Advertising Specs

WE WANT YOUR AD TO PRINT CORRECTLY. Ad files with problems or last-minute changes increase the chance of print error. Please make every effort to deliver your materials on time and to our specifications in order to avoid issues or additional charges.

The most common errors are images not converted to CMYK, low-resolution graphics, text outside the safety margin, the use of spot or RGB colors, and missing bleed allowances on bleed ads. Please help us by reading the following information.

General Specifications

  • PUBLICATION TRIM SIZE: 8” x 10.75”
  • SAFETY: 0.25” from trim on all sides
  • BLEED: 0.25” beyond trim on all sides
  • BINDING METHOD: saddle stitch
  • IMAGE RESOLUTION: 300 dpi
  • LINE SCREEN: 150 dpi
  • COLOR SPACE: CMYK only; no spot color or RGB
  • ACCEPTABLE FILE FORMAT
  • PDF/X-1A: The press-quality PDF/X-1a must be made from a PostScript file with all fonts and high-resolution images embedded.

ACCEPTABLE ad file formats:
• Adobe Products Acrobat (Press-quality PDF files with fonts embedded is preferred)
• InDesign (INDD with accompanying links and fonts included)
• Illustrator (EPS or AI files— with accompanying links and fonts included)
• Photoshop (JPG)

NOT ACCEPTED for ad layout files:
• Powerpoint, Word* (other than plain text), Publisher, Excel, Freehand, Corel Draw, Paint, Quark
*If ad submission is plain text, Word is acceptable. No artwork, no logos included.
• NO gif or png images accepted; images from the web are not suitable for printing.

• Vector artwork should be saved in .AI or .EPS format with fonts and images embedded, or all images and fonts must be supplied.
• All screen and printer fonts must be provided.
• We will substitute with similar fonts if originals are not submitted.
• Text can be converted to outlines, but if proofing errors are discovered, new art will need to be submitted.
• Keep live matter at least 1/4″ inside trim dimensions on all sides.

Resolution
Boulevard Magazine ads (4c print):
• Image resolution: 300dpi
• Line art, including text set in Photoshop: 600-1200 dpi
NOTE: Type will reproduce best if set in a page layout program. Make sure black text is 100% black and NOT made of multiple color builds.

Color space
• Magazine is printed in CMYK. No RGB colors. (Ad files containing RGB or spot colors will be converted to CMYK which may cause an undesired shift in color appearance.)

Ad Sizes

Submitted files must be at 100% of the ad size you are running via the dimensions shown below.